Very rarely has a new technology generated as much media and legislative scrutiny as the Electronic Cigarette (e-cig) and we at the TVECA are quite aware of the reasons. The e-cig looks like a traditional cigarette but that is where all similarities end. People mostly have a very visceral reaction to traditional cigarettes and the e-cig will share in that emotion until one looks further into what this technology encompasses.

The e-cig is simply a battery and five main ingredients (propylene glycol, glycerol, nicotine, water and flavoring) that work in harmony to provide adults with their desired nicotine in a hand to mouth ritual that cannot be mimicked by traditional nicotine replacement therapies (NRT's) such as gums, patches and lozenges that have up to a 92% failure rate.

What we hear most from media some legislative bodies is that the e-cig industry has "no idea of the constituency" of their products, that they are selling units to minors and that these units are not "safe". We are here simply to dispel these very inaccurate statements and provide all who inquire with the facts and experiences of now over 3.5 Million e-cigs users and the over 20+ studies done on the components and constituents in an e-cig. Click here for studies (only available to TVECA members, please login)

The e-cig is marvelous technology that after its introduction in the United States in early 2007 has changed the lives of hundreds of thousands and the TVECA has been established to be the single resource for the facts, science and overall compliance of all TVECA members.

Recent activity on The TVECA Timeline

2015: On the 16th of February, TVECA is represented at electronic cigarette industry meeting in London to work towards responsible and sensible standards for e-cigarettes in the context of the new EU Tobacco Products Directive

2014: Republic-technologies-France, joins TVECA

2014: On November 7th, TVECA's CEO Ray Story has spoken at Beckhoff Automation Tobacco and E-CIG Meeting in Berlin, Germany.

2014: In September, TVECA was present at the Inter-Tabac, Westfalenhallen Dortmund, Germany

2014: September, TVECA's CEO Ray Story has spoken in China at the Electronic Cigarette Conference

2014: TVECA's CEO Ray Story attended the vote in the European Parliament in Strasbourg today and welcomed the new Directive as it creates for the first time ever a harmonized regulatory framework for e-cigarettes in Europe.

For our full timeline of events, visit The TVECA Timeline

Meet the Team


Ray Story

As owner of Smoking Everywhere, Ray Story initiated the litigation against the FDA claiming the e-cig was indeed a tobacco product and not a drug delivery device. On December 7, 2010 Ray and the e-cig industry won a unanimous court decision siding with the e-cig. He also initiated and successfully defeated the Dutch ministry in their attempt to ban e-cig and is currently working with EU parliament to allow e-cigarettes to be sold everywhere in the EU with responsible regulations. Ray Story is the Founder and owner of the UTVG which includes brands like Premium Vapes, WannaVape, Flavor Vapes, and Vape Master.


Thomas R. Kiklas

Thomas is Director of Operations/Co-Owner of NICMAXX Electronic Cigarette Brands. Thomas has worked with the States of California, Utah, Illinois and New York and in each state considering e-cig action, his presented documentation of science and experience led to e-cigarettes remaining available to its citizens. Prior to inLife, Tom spent 20 years on Wall Street managing investments for private estates. inLife and Thomas were founding members of The Electronic Cigarette Association (ECA), now the TVECA.


Christopher Fowler

Chris Fowler is our Chief Technology Officer and is responsible for keeping the TVECA one step ahead whenever new and time critical information becomes available. He has also been an incremental part of E-Cigarette regulatory deliberations in both the US as well as in Europe.

Shipping & Importation

Neel Haq

Neel Haq is a shipping and importation expert with 15 years experience in shipping and importing goods particularly in the e cigarette /vapor space. He has superior knowledge on harmonization and compliance. He has worked with law enforcement and regulatory agencies on this topic and promotes logical and responsible regulation for this category.

Head of Scientific Advisory Board

Gerhard Mulder

Gerhard Mulder PhD is the prototype of a scientist turned businessman. Educated as a biochemist, he spent over 20 years at universities (VU) and academic hospitals (VUmc) in Amsterdam and in New York (Mount Sinai Hospital). The focus of his attention has always been on R&D in the Life Sciences. After an academic career he accepted appointments at Elsevier Science Publishers, AKZO Pharma, TNO, Unilever, Johnson & Johnson, Syntens, Wetsus and Metalmembranes. His interest in the TVECA is the interpretation of science findings into meaningful applications for the business. Maintaining Human Health is his main concern.

EU Chief Political Officer

Renato Addis

Renato F. Addis has over 20 years of experience in European Union and international politics working most of that time for business but also briefly with government and non-governmental organizations. After graduating in International and European Law in Leiden, The Netherlands, in 1995 he joined the Brussels based specialized management consultancy EPPA. In his position as Partner at EPPA he advises clients to manage all aspects of the business-government interface. He specializes in policy and regulatory developments related to the protection of human and animal health and the environment in the context of the triangular relation between business, government and society. He has vast experience in highly regulated and complex industry sectors, bridging specific client interests with broader political and socio-economic imperatives. His sector specific activities primarily focus on health, consumer, chemical, agricultural, environmental and international trade and commerce. In addition he advises his clients in crosscutting and horizontal areas including public governance, the business license to operate, science and evidence-based political decision-making, impact assessment and cost benefit analysis. He is recognized as a leading expert in EU legislation as regards approaches to the interaction between risk assessment, risk management and risk communication. He has been an active member of the American Chamber of Commerce to the European Union (AmCham EU) since 2006, where he has been serving in various elected positions, including in the Board of Directors and where he continues to chair the Institutional Affairs Committee. He is a regular speaker and moderator at international conferences and workshops. In recognition of his role in establishing a regulatory framework for electronic cigarettes in the European Union during the landmark lobby on the revision of the EU’s Tobacco Products Directive he was appointed TVECA’s Chief Political Officer. In this position he endeavors to implement and further develop the EU legislation on electronic cigarettes and to promote strict but fair regulation in other parts of the world, including the United States and Asia. Mr. Addis’s family is divided between The Netherlands and Italy and he is fluent in Dutch, English, French and German and his ancestry has also left some Italian. He resides in Brussels, Belgium with his cat.

US Chief Political Officer

Keith Nelson

Keith B. Nelson is an attorney and former prosecutor with extensive government experience at both the state and Federal level. Prior to joining Washington DC lobbying firm Lobbyit.com, Mr. Nelson ran the Offices of Legislative Affairs for two Federal Cabinet-level agencies – The U.S Department of Justice, and the White House Office of National Drug Control Policy. In both these positions, he managed agency-wide issue portfolios, advised the Attorney General and Director of National Drug Control Policy on a daily basis, and was the primary liaison and chief negotiator between the agencies and Congress. At DOJ, he was named to the Federal Senior Executive Service. Subsequent to DOJ, Mr. Nelson served as an Associate Deputy General Counsel at the U.S. Department of Defense, preparing cases against suspected terrorists detained at Guantanamo Bay, Cuba, before assuming his current Washington DC lobbying role.

Mr. Nelson graduated cum laude from The American University Washington College of Law, where he was a member of and published in the Law Review. During law school, he clerked at the U.S. Attorney’s Office for the Southern District of Maryland, the U.S. Department of Justice, Federal Bureau of Prisons, and at the U.S. International Trade Commission. Subsequent to law school, Mr. Nelson spent three years as an Assistant District Attorney in Allegheny County, PA in the Trial and Appellate Divisions, where he successfully argued in front of appellate panels of the Pennsylvania Superior Court, and conducted numerous jury and bench trials. Mr. Nelson is a Member of the Pennsylvania State Bar, and is admitted to practice in The United States District Court for the Western District of Pennsylvania, The Commonwealth of Pennsylvania Supreme Court, and The United States Court of Appeals for the Third Circuit.

Mr. Nelson resides in Alexandria, Va. with his wife and three sons.

Secretary / USA Member Services

Chrissy Keheley

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