Heat-Not-Burn Tobacco: The Next Wave Of A Harm-Reduction Revolution

A little-known tobacco technology, Heat-not-Burn (HNB), has the potential to slash smoking-related death and disease by appealing to the millions of smokers who've failed to quit using e-cigarettes and traditional nicotine-replacement therapies.

Unlike e-cigarettes, HNB products use real tobacco, but instead of burning it like traditional cigarettes, they heat the tobacco, giving users a tobacco-flavored vapor. This is critical because it is the burning of tobacco which forms the most harmful compounds found in cigarette smoke.

According to research from PMI Science, the level of harmful chemicals released by HNB products is 90-95% lower than in cigarette smoke. A recent report from the R-Street Institute argues these HNB products, which retain the flavor and some of the rituals of smoking but massively reduce the level of cancer-causing chemicals, offer a new tool for tobacco harm reduction.
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